journalists do not be seen as adversaries but as partners. They reject aggressive prodding as well as from extraneous messages without news content. Who wants to work successfully with journalists should avoid the seven deadly sins.
first Lies 
, just one (by accident, investigation or its own bad memory) uncovered a lie destroys the credibility of the long term.
Correct: Explain your point of view / interpretation of the facts, and you fully informed.
second Covering up errors / abuses
The worst mistakes are made with the intention of righting a past mistakes again. Unacknowledged errors are forgiven, it is thought about reported, and then the topic is off the table. The truth is served in chunks, however, the whole history is included again and again.
's right: you admit your mistakes and then place the proposed changes / workarounds dar. Explain the background of mistakes and accept responsibility for it before you call successes of your work.
third Dictate what and when and how journalists report
This violates not only the journalistic professional honor, they openly questioned whether the controls at all compared to the basis of its activity, namely the selection and preparation of interest to its readers Messages.
Correct: If you want a say undbedingt on the "how": Ask the formulation. "If as part of their reporting, the possibility ..."
4th Blackmail
Who threatens advertising boycott or refusal of further interviews demonstrates only a lack of sovereignty and a false sense of expression and press freedom.
Correct: Avoid any pressure.
5th Annoy
On the run from such informants are journalists who use every opportunity to offer them uninteresting information, they impose a conversation they annoy by constant response.
Correct: Check before you contact if you have media-related information. If in doubt, the journalists themselves
6th Defame the profession
matter what experience you have had with journalists, they can never be tempted to judge this rate or even to make known. It is also forbidden to defame a journalist or media, even if the journalist expresses an opinion to that effect.
Correct: Avoid mistakes by preparing well in press briefings and then track down any of you made mistakes, to avoid this next time.
7th Restricting the freedom of information
unpopular editors and journalists have a right to information. Skip it never with interview requests and press conferences. Send them regular press releases. Many a journalist has changed his mind and is the enemy became a friend. Everything else leads only to speculation and in any case (even unjustified) criticism of you and your company.
Correct: Prepare good answers to critical questions, and consider all serious media alike.
0 comments:
Post a Comment