Have just discovered a very good PR blog. There are many interesting posts here. Can the latest article, "The only three values that you really need for good PR" agree :-)
http://ow.ly/qvZA 
Friday, September 25, 2009
Patty Cakes Masterbateing
recommend PR Doctor Blog
Have just discovered a very good PR blog. There are many interesting posts here. Can the latest article, "The only three values that you really need for good PR" agree :-)
Have just discovered a very good PR blog. There are many interesting posts here. Can the latest article, "The only three values that you really need for good PR" agree :-)
Friday, September 18, 2009
Herpes Bumps On The Chest
Red map for PR professionals
A very interesting report and adjusts the error are most commonly made and yet so simple could be avoided by a little more care, thought and preparation. 
5 questions for a brand-journalist Jens Bergmann PR Professional asks. This time, the managing editor told by one brand, Jens Bergmann, why editorial office visits only cost time and nerves and when it shows PR managers, the red card.
http://www.pr-professional.de/content.php?siteid=321&contentid=974
A very interesting report and adjusts the error are most commonly made and yet so simple could be avoided by a little more care, thought and preparation.
http://www.pr-professional.de/content.php?siteid=321&contentid=974
Thursday, September 17, 2009
Motorbike Birthday Cake How To Do
The 7 Deadly Sins in dealing with journalists
journalists do not be seen as adversaries but as partners. They reject aggressive prodding as well as from extraneous messages without news content. Who wants to work successfully with journalists should avoid the seven deadly sins.
, just one (by accident, investigation or its own bad memory) uncovered a lie destroys the credibility of the long term.
Correct: Explain your point of view / interpretation of the facts, and you fully informed.
second Covering up errors / abuses
The worst mistakes are made with the intention of righting a past mistakes again. Unacknowledged errors are forgiven, it is thought about reported, and then the topic is off the table. The truth is served in chunks, however, the whole history is included again and again.
's right: you admit your mistakes and then place the proposed changes / workarounds dar. Explain the background of mistakes and accept responsibility for it before you call successes of your work.
third Dictate what and when and how journalists report
This violates not only the journalistic professional honor, they openly questioned whether the controls at all compared to the basis of its activity, namely the selection and preparation of interest to its readers Messages.
Correct: If you want a say undbedingt on the "how": Ask the formulation. "If as part of their reporting, the possibility ..."
4th Blackmail
Who threatens advertising boycott or refusal of further interviews demonstrates only a lack of sovereignty and a false sense of expression and press freedom.
Correct: Avoid any pressure.
5th Annoy
On the run from such informants are journalists who use every opportunity to offer them uninteresting information, they impose a conversation they annoy by constant response.
Correct: Check before you contact if you have media-related information. If in doubt, the journalists themselves
6th Defame the profession
matter what experience you have had with journalists, they can never be tempted to judge this rate or even to make known. It is also forbidden to defame a journalist or media, even if the journalist expresses an opinion to that effect.
Correct: Avoid mistakes by preparing well in press briefings and then track down any of you made mistakes, to avoid this next time.
7th Restricting the freedom of information
unpopular editors and journalists have a right to information. Skip it never with interview requests and press conferences. Send them regular press releases. Many a journalist has changed his mind and is the enemy became a friend. Everything else leads only to speculation and in any case (even unjustified) criticism of you and your company.
Correct: Prepare good answers to critical questions, and consider all serious media alike.
journalists do not be seen as adversaries but as partners. They reject aggressive prodding as well as from extraneous messages without news content. Who wants to work successfully with journalists should avoid the seven deadly sins.
first Lies 
, just one (by accident, investigation or its own bad memory) uncovered a lie destroys the credibility of the long term.
Correct: Explain your point of view / interpretation of the facts, and you fully informed.
second Covering up errors / abuses
The worst mistakes are made with the intention of righting a past mistakes again. Unacknowledged errors are forgiven, it is thought about reported, and then the topic is off the table. The truth is served in chunks, however, the whole history is included again and again.
's right: you admit your mistakes and then place the proposed changes / workarounds dar. Explain the background of mistakes and accept responsibility for it before you call successes of your work.
third Dictate what and when and how journalists report
This violates not only the journalistic professional honor, they openly questioned whether the controls at all compared to the basis of its activity, namely the selection and preparation of interest to its readers Messages.
Correct: If you want a say undbedingt on the "how": Ask the formulation. "If as part of their reporting, the possibility ..."
4th Blackmail
Who threatens advertising boycott or refusal of further interviews demonstrates only a lack of sovereignty and a false sense of expression and press freedom.
Correct: Avoid any pressure.
5th Annoy
On the run from such informants are journalists who use every opportunity to offer them uninteresting information, they impose a conversation they annoy by constant response.
Correct: Check before you contact if you have media-related information. If in doubt, the journalists themselves
6th Defame the profession
matter what experience you have had with journalists, they can never be tempted to judge this rate or even to make known. It is also forbidden to defame a journalist or media, even if the journalist expresses an opinion to that effect.
Correct: Avoid mistakes by preparing well in press briefings and then track down any of you made mistakes, to avoid this next time.
7th Restricting the freedom of information
unpopular editors and journalists have a right to information. Skip it never with interview requests and press conferences. Send them regular press releases. Many a journalist has changed his mind and is the enemy became a friend. Everything else leads only to speculation and in any case (even unjustified) criticism of you and your company.
Correct: Prepare good answers to critical questions, and consider all serious media alike.
Thursday, September 10, 2009
Sore Breast Sore Shoulder
communication Glossary
'm just a good Communication Glossary met and would not deprive you :-) Have fun browsing :-) reached
'm just a good Communication Glossary met and would not deprive you :-) Have fun browsing :-) reached
http://www.kommunikationsglossar.de/de/index.html 
Tuesday, September 8, 2009
Connect Fan Regulator
your votes, what are the best PR images of the year
just me following mail that I my Blogger community :-) After all, would not be deprived of the pictures in PR - as well as videos - an important ingredient. How often have we seen that a message was printed rather because a good picture was there. Here's the mail:
Now you can decide what the best PR images of the year! The dpa subsidiary PR Newswire and the magazine stand pressesprecher with "obs-Award 2009" from the best photos of businesses and organizations.
Here's our short list of all 60 images, which has nominated our panel of experts from the numerous applications. Please vote in all six categories, and win a digital camera Canon IXUS 110 IS: www.obs-awards.de/kategorien
just me following mail that I my Blogger community :-) After all, would not be deprived of the pictures in PR - as well as videos - an important ingredient. How often have we seen that a message was printed rather because a good picture was there. Here's the mail:
your votes, what are the best PR images of the year! 
Now you can decide what the best PR images of the year! The dpa subsidiary PR Newswire and the magazine stand pressesprecher with "obs-Award 2009" from the best photos of businesses and organizations.
Here's our short list of all 60 images, which has nominated our panel of experts from the numerous applications. Please vote in all six categories, and win a digital camera Canon IXUS 110 IS: www.obs-awards.de/kategorien
Sample Greetings Speech
Public Relations Experts
For PR people, there is an expert site on the Internet, which Public Relations Experts called.
For PR people, there is an expert site on the Internet, which Public Relations Experts called.
http://www.public-relations-experts.de 
Friday, September 4, 2009
Babyscandida Albicans
companies do in social media not only play
4
4
0 characters are written quickly on Twitter, a Facebook or Xing account and even a corporate blog created very quickly. But what then? Without communication strategy, all efforts in social media remain futile and in most cases not very successful. Who wants to bet on the new communication tools, this should never be regarded as an end in itself, but think carefully about what the company can achieve its objective so realistically. 
There are already first examples that illustrate that it may be worthwhile, also to think of "Sales", "acquisition" or "ROI". The computer manufacturer Dell
estimated sales which he directly and indirectly via the Twitter account @ dell outlet scored a total of 3 million U.S. dollars. But even on a small scale there are many success stories in the social web. Freelancers who solicit via Xing, Twitter and blogs or new contracts to keep their customers, companies that could significantly boost their business through their corporate blog. A recent survey among Twitter users - although not representative but as a trend, at least informative - come to the conclusion that 80 percent of respondents primarily use Twitter for business purposes.
http://klauseck.typepad.com/prblogger/2009/09/unternehmen-sollten-social-media-ernst-nehmen.html
Tuesday, September 1, 2009
Olimelt 2.5side Effect
57 million € a Loss at Gruner + Jahr
Gruner + Jahr in the first half of 2009 fall into the red: The magazine publisher has earnings before interest and taxes (EBIT) of -57 million euros. 
http://www.kress-report.de/cont/story.php?id=130028
Gruner + Jahr in the first half of 2009 fall into the red: The magazine publisher has earnings before interest and taxes (EBIT) of -57 million euros.
http://www.kress-report.de/cont/story.php?id=130028 How To Clean Headlining Hair Product
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