As the editors insist always on morality and ethics and now they must always be objective about the quality of the reports and thus to ensure the magazine. The publishers sell more ads in addition to the usual customers advertorials and supplements publisher is meanwhile a standard gait. Finally, it is necessary to counter the falling sales counter. These marketing measures must be clearly marked according to the law. Content of these texts are already very good and partly from differ editorially usually only by focusing on a product or a manufacturer. For many companies hire freelance journalists who have mastered the art of journalistic writing. But now comes a well-known magazine - the Focus - and sold his readers a special with the evocative name "Innovations that make our lives really," in which it clearly is all about Microsoft. Focus editors talk about Microsoft products and quote sizes of business ... and both praise to the skies. As a marketing campaign, the special is not clearly marked, it is only "in collaboration with Microsoft".
The media journalist Stefan Meier nigger takes the special deal on his blog, and sparked a small storm of outrage. The many comments speak for themselves. http://www.stefan-niggemeier.de/blog/focus-redakteure-zu-kaufen/
What are the waves? To what extent the image of Focus is scratched? And like other publishers will deal with this style in the future? And what do the editors? "We have to see what we live by" perhaps? Stay then ethics and morality on the track? Is the golden rule of objective journalism of the past soon?
last a good manifesto: "Journalists must stop being so lazy and uncreative." Therefore formulated Dan Gillmor, a former journalist and U.S. media expert for the "Guardian" 22 ideas on how the news has to change production. He called for a renunciation of anniversary and anniversary stories. They are "places for a lazy, uncreative journalists." Other practices that are empty statements denouncing Gillmor, PR and editorial hands of politicians who have written "do not actually own."